Master Digital Marketing

The Master’s in Digital Marketing degree programme is designed to develop your key theoretical and practical skills in the field. With courses such as online and social media marketing, performance marketing, and digital analytics and strategies, you’ll have a rich body of knowledge to pull from in your future career projects.

You’ll cover the topics of digitalisation, ethics, and globalisation, as the necessary background for all of your learning efforts. Once you’ve established a solid methodological foundation, you’ll get to pick your own area of specialisation, based on what you’d like to build your expertise in.

Be it in mobile marketing, SEA (search engine advertising) or innovation and entrepreneurship, you’ll find a rich selection of elective modules to choose from and zoom in on.

Course Overview (FS-OI-EU-MADIM-60)

Semester 1

  1. Module DLMOSMM_E: Online and Social Media Marketing
  2. Module DLMOMPMSS_E: Performance Marketing: Search and Social
  3. Module DLMOMPMAM_E: Performance Marketing: Affiliate and Mai
  4. Module DLMMADAS_E: Digital Analytics and Strategies
  5. Module DLMAF_E: Applied Research
  6. Module DLMOMPAOM_E : Project: Agile Online Marketing

Semester 2

  1. Module DLMOMPAOM_E : Project: Agile Online Marketing
  2. Module DLMOMSSMM_E: SEA and Social Media Marketing
  3. Module DLMOMDDMC_E: Data Driven Marketing and Controlling
  4. Module DLMOMMM_E: Mobile Marketing
  5. Module MWEC-01_E: E-Commerce
  6. Module DLMOMIAE_E: Innovation and Entrepreneurship
  7. Module DLMBPDDT: Product Development and Design Thinking
    Module DLMBSPBE: Sales, Pricing and Brand Management
  8. Module DLMIMWKI: Artificial Intelligence
  9. Module DLMWKPR_E: Communication and Public Relations
  10. Module DLMSFCS: Salesforce Consultant Specialization
  11. Module DLMSFSS: Salesforce Sales Specialization
  12. Module DLMSFDS: Salesforce Developer Specialization
  13. Module DLMPREEPMS: Process Management with Scrum
  14. Module DLMPREEPMPR: Project Management with PRINCE2®
  15. Module DLMITEBDA: Big Data Applications
  16. Module DLMBDSA: Data Science and Analytics
  17. Module DLMDSEBA: Business Analyst
  18. Module DLMDIMECOC: Communitymanagement and Online Communication
  19. Module DLMDIMESMC: Social Media Creation
  20. Module DLMDIMENM: Neuromarketing
  21. Module DLMDIMESMCS: Social Media Campaigns and Storytelling
  22. Module DLMDIMEGHCRO: Growth Hacking and Conversion Rate Optimization
  23. Module DLMDIMECBDBM: Consumer Behaviour and Digital Business Models
  24. Module DLMMTHES: Master Thesis

Course Overview (FS-OI-EU-MADIM-120)

Semester 1

  1. Module DLMMARE: International Marketing
  2. Module DLMOSMM_E: Online and Social Media Marketing
  3. Module MWMA2_E: Customer Relationship Marketing
  4. Module DLMBCBR2: Applied Marketing Research
  5. Module DLMOMDLG_E: Design, Lean and Game: Social and creative methods
  6. Module DLMMFS_E: Marketing Project

Semester 2

  1. Module DLMIMWITR1_E: International IT Law
  2. Module DLMAIEUIUX1: User Interface and Experience
  3. Module DLMOMPMSS_E: Performance Marketing: Search and Social
  4. Module DLMOMPMAM_E: Performance Marketing: Affiliate and Mail
  5. Module DLMARM: Advanced Research Methods
  6. Module DLMOMPAOM_E : Project: Agile Online Marketing

Semester 3

  1. Module DLMMADAS_E: Digital Analytics and Strategies
  2. Module DLMMASMR_E: Seminar: Marketing Responsibility
  3. Module DLMOMSSMM_E: SEA and Social Media Marketing
  4. Module DLMOMDDMC_E: Data Driven Marketing and Controlling
  5. Module DLMOMMM_E: Mobile Marketing
  6. Module MWEC-01_E: E-Commerce
  7. Module DLMSFCS: Salesforce Consultant Specialization
  8. Module DLMOMSSMM_E: SEA and Social Media Marketing
  9. Module DLMOMDDMC_E: Data Driven Marketing and Controlling
  10. Module DLMOMMM_E: Mobile Marketing
  11. Module MWEC-01_E: E-Commerce
  12. Module DLMOMIAE_E: Innovation and Entrepreneurship
  13. Module DLMBPDDT: Product Development and Design Thinking
  14. Module DLMBSPBE: Sales, Pricing and Brand Management
  15. Module DLMIMWKI: Artificial Intelligence
  16. Module DLMWKPR_E: Communication and Public Relations
  17. Module DLMSFSS: Salesforce Sales Specialization
  18. Module DLMPREEPMS: Process Management with Scrum
  19. Module DLMPREEPMPR: Project Management with PRINCE2®
  20. Module DLMITEBDA: Big Data Applications
  21. Module DLMBDSA: Data Science and Analytics
  22. Module DLMDSEBA: Business Analyst
  23. Module DLMDIMECOC: Community management and Online Communication
  24. Module DLMDIMESMC: Social Media Creation
  25. Module DLMDIMENM: Neuromarketing
  26. Module DLMDIMESMCS: Social Media Campaigns and Storytelling
  27. Module DLMDIMEGHCRO: Growth Hacking and Conversion Rate Optimization
  28. Module DLMDIMECBDBM: Consumer Behaviour and Digital Business Models

Semester 4

  1. Module MMTHE: Master Thesis